Gaia & Coast
Creative Direction, Branding, Packaging, Communication Strategy, Digital Marketing, Copywriting
Gaia & Coast is a line of eco and fair trade products to be sold in gourmet retailers and unique vending machines across Europe. The brand name developed from an origin that represents human tradition and empowerment. Gaia, known as Mother Earth, is the Greek common noun for land, while coast represents the distances the Gaia & Coast community stretches across. The brand mission is to empower the body and mind of those who provide the products as well as the consumers, creating a community of compassionate, connected, health conscious people.